Most people fall short when it comes to marketing. The part of marketing that most people fail miserably at is the PLANNING.
This course can have a huge impact on people’s businesses just by guiding them through the creation of a marketing plan – a plan that can lead them to achieving the success they desire for their business.
The following are the learning objectives you will achieve when you take our How to Create Your Restoration Business Marketing Plan training workshop course.
By the time you complete the course, you will be able to:
- Do the research that tells you just what your market wants and where to find them
- Set marketing goals that were meant to be achieved
- Put together a mix of different marketing tactics that cover every part of your business
- Draft a marketing budget so you know exactly where to spend and how much
- Finally, put everything together into a calendar and plans that you know you can implement RIGHT NOW
Marketing isn’t simple
To do it right requires a great deal of planning. Disaster Restoration businesses without massive marketing budgets have to handle this aspect of their business themselves and for many this is no easy task.This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but during this How to Create Your Restoration Business Marketing Plan Training workshop we walk our students through the step-by-step process of putting together a complete, detailed plan for the next year. They will:
- Research their market
- Write a description of their business
- Assess their strengths and weaknesses (SWOT)
- Set their marketing goals
- Track their marketing results
- Decide on their marketing mix (the 4 P’s)
- Create a marketing budget
- Plan their marketing initiatives for the year
Prerequisite Training required: None required
Training Time: This is a two-day (14.0 hours) course
Who Should Attend: Owners, Senior Management, Business Development and Project Managers. This course is taught via Zoom video conference calls or at your location over two days with the people who manage or are involved with the marketing for your company.
Note: Live training retail per attendee $9,900 which also includes course material, handouts, instructor travel, and per diems.
Each student will get a Course Workbook (60 pages), Action Guide (a complete set of worksheets to help students take action on what they learn), a Summary Cheat Sheet (33 page course overview, including the main takeaways, key points, and action steps from each module of the course), Additional Handouts and Worksheets (for completing activities) along with Handouts of all of the Presentation Slides – so participants can follow along, take notes, and refer back to the material later.
About your Instructor:
Dan Murray, CR, CVB has helped hundreds of business owners throughout the USA and Canada develop a business marketing plan that gets better results, faster, and easier.
Dan has been a Certified Restorer since 1993 and has earned his Certificate of Environmental Management and Certified Value Builder designations.
For over 20 years he ran full service Disaster Restoration and Environmental Remediation businesses and did Large CAT losses across Canada and the US.
He then spent 10 years as a franchisor in this industry where he developed his passion for training and helping business owners and their teams.
Since 2009 Dan has trained contractors and their teams to re-think, re-focus, and re-energize to achieve extraordinary outcomes and deliver exceptional customer experiences!