Have you noticed that everything is becoming the same?
I travel a lot. When I go to hotel rooms one thing that I see is that every hotel is pretty much the same. It seems that as soon as someone comes up with a good idea in the hotel industry, or any industry, we all copy each other.
In this week’s video, I encourage you to try and think of an original way that you can deliver your service so that you stand out from the competition.
P.S.: Are you brave enough to share an idea or two? Join the conversation below, I’d love to hear from you!
Yes, you must be different in order to stand out.
Then you must get noticed.
Well said Andy
I think it’s difficult in this industry – your more selling yourself than anything – I focus on being honest and fair – it produces referrals
Kim, I think that is a great area to focus on. People do business with other people….that they know, like and trust!
Thanks for your thoughts on this.
Fair and Transparent to people will be best i guess, either with business transaction or personal. 🙂
Yes, Ramz, I agree…..and that is being different today 🙂
Dan, thank you for sharing your stimulating thoughts!
It is much easier to copy others than to build up the courage for uniqueness.
Regards, Tedora
For many people they have to try to find themselves thru emulating others, until the awakening occurs. A good rule is adapt not adopt
I think it’s a plus to be able to present a professional image in every respect. Grooming, Smiles, Dress, ID Bages, etc… all contribute to reducing the level apprehension our customers feel. Then we must talk the language of our industry and also translate it into images and experiences the customer can understand.
Some excellent points Craig…..thanks for sharing.
Honest, compassionate and caring! You have to have the care and concern as if it was you as the customer, treat them like you would want to be treated by a contractor. Honesty is sometimes a hard thing to do, people don’t always respond well to the “facts” of a bad situation. If you see something, say something, but do it with care and compassion, even if they are upset in the beginning they will respect you more in the end for not hitting them with change orders and additional costs after the project starts. We constantly work with people in undesirable & financially burdened situations, always remember, “they might be you some day”!!
Patrick, you hit an excellent point. We often treat a claim (and home owner) as just another ‘job’ and don’t stop and treat the ‘human’ side of the claim.
About 2 years after I got into the disaster restoration business we lost our home in a total loss fire. It was devastating at the time. We worked out of our home then (this was in 1984) and I had no where to live….or work. But my family escaped unharmed. What a feeling it was seeing my competitors emptying and sorting my contents. And a few days later seeing a big part of the house knocked down.
But you know what?
That experience gave me a ton of compassion and empathy for all of my customers for the rest of my career of scoping and running jobs. What was a disaster turned out to be a huge help in building a great careen in this business we call Disaster Restoration.
Dan this is a great thread. I believe the differentiator today is your people and their “Customer Service” through uniquely designed training. We train technical but very often leave out the physiology of interactions. How many of us have sent our receptionist to a customer service course?