In this week’s video, I found a fabulous Italian grocery store in Cape Coral, Florida.

They make no bones about it, they cater to Italian ethnic foods. They have identified a niche market and are very successful.

Watch this week’s video as I encourage you to identify what you’re really good at and be more of a specialist.

It’s time for your business to thrive and go to the next level.

P.S.: I’d love to hear your feedback. Join the conversation below!